What difference does a community bring to your company?
Hello 👋 and welcome to the first edition of the C3 universe all-new substack newsletter. We are more than a newsletter, we are a community that builds communities.
If you think about it, all businesses are alike. Every company creates products or services to help customers overcome obstacles and reach their end goal. You build a great product if you know the blocks too well and place them in the user journey. Your customers use your product to skip the obstacles and get to their castle.
Excercise: Build your user-map. Who’s your customer? What are their obstacles? What’s their castle? How does your product help?
Good products fail too.
Sometimes, it baffled me that companies failed to solve problems despite making stunning products. We are obsessed with the issues, failing to ask more profound questions. We could not look into the gaps between the solution we offer and the user's jump to get there. Often, we leave them super-confused, scared, and worried, not knowing what to do next.
Without a community, your customer falls into the hands of challenges, their problems. What went wrong? They say it’s your product, and you think it’s your product. But it’s not.
Community to the rescue.
The problem is you didn’t create enough support systems for your users. And you never will be able to develop enough if you try to do it all alone by yourself. A better way is to create a community where you build a support network within the users, creating a culture of helping each other. You can’t change the world all by yourself but can throw a stone that can cause ripples all around.